That! part of post, excellent!
We have no data on the future where innovation happens. This is what distinguishes innovation from all other forms of value.
For this reason, innovation is about experimenting, trying many things at once and seeing what works. Forget what people tell you about coming up with a plan and sticking with it. When you innovate, you need to change your mind. You need to make things up as you go along.
Excessive data-gathering is a form of resistance. We’ve all had to sit through the meeting before the meeting, read the e-mail about the e-mail. Don’t get stuck in the planning cycle. Run experiments now.