Previews With Revolutionary Plastic Electronics Display
-First Product Aimed Specifically at Business Users Debuts in Q2 2009
The nascent electronic reader industry is poised for explosive growth beginning in 2009. But current products in the category focus on leisure reading and ignore a large and untapped market: business users.
Differentiated by a stunning form factor (the size of 8.5 x 11-inch paper), the reader features a big readable display. Yet it’s thinner than a pad of paper, lighter than many business periodicals, and offers a high-quality reading experience - better than alternatives of paper or other electronic readers on the market today. "Research confirms professionals read much more business content than recreational content. They require access to all formats of digital content at their fingertips, and want a large readable screen".
The reader supports a full range of business document formats, such as Microsoft Word, Excel and Powerpoint, and Adobe PDFs, as well as newspapers, periodicals and books. It has an easy gesture-based user interface and powerful software tools that will help business users to organize and manage their information. Users can connect to their information either wired or wirelessly and store thousands of documents on the device. The reader incorporates E Ink technology for great readability and features low power consumption and long battery life. The reader is scheduled to ship in the first half of 2009.
Current electronic reading devices feature small displays that are based on fragile glass screens that negatively impact their bulk, durability and weight. Plastic Logic has achieved a product that is the ideally sized for business needs and robust enough to take the push and shove of daily usage, based on its revolutionary plastic electronics display technology.
Revolutionary Technology
This display technology, first developed at Cambridge University, uses highresolution transistor arrays on flexible plastic substrates, manufactured at a low temperature. The promise of plastic electronics is to disintermediate the traditional silicon based semiconductor industry with components and products that are lighter, less expensive, and more environmentally friendly. Plastic electronics technology has broad applicability across many markets. An industry research group, estimates the plastic electronics industry will be a $30 billion market by 2015.
This is really innovating on two fronts that represent major market opportunities. They have created fundamentally advanced plastic electronics technology, enabling to develop reading devices that will transform the way we publish, distribute and consume content.
--