The Vision of Barack Obama and the Inauguration was the fuse for the big change and the coming biggest changes. People weren't just sitting back and watching President Barack Obama's inauguration yesterday. They were commenting on Twitter, sharing information on Facebook and turning to Google in significant numbers to find live video and audio of inauguration activities in Washington D.C.
"Live TV shifted from a passive to a social/interactive experience and underscored the power of the internet to deliver video programming to a massive number of users simultaneously." according to Media analyst Rich Greenfield.
The numbers and some of the comments from users should cause traditional video providers-broadcasters and cable systems to reevaluate how they operate in a world where content is available on the web.
CNN and Facebook were the biggest winners in terms of streams served and Starbucks was arguably the biggest winner on the marketing side, as its new video ad aired on CNN.com Live directly after President Obama left the stage.
And this is only the start...
PS: I was reading this article with skepticism. I think that is an old fashion article. I think that IT and general technology helps Obama's point of view and his vision. But opposite, this and this article are the real future written in a article.
parts from source
--