..the biggest social media campaign ever done in Albania!
When my friend and partner Klodian call me from Tirana (via skype), i was in Athens (April 2014 ) as i remember! He propose to me, think something social, a digital campaign, in order to "run" it during Mundial in Brazil, June 2014.
He ask me to think & create something, 1) be the biggest digital & social case study ever done in Albania and outside as well. 2) the idea was to give a social sensitivity to the project in order to help an NGO. That' it, was that i love, plan & execute the biggest social media campaign ever done in Albania until today.
#AMCDCA An innovative social campaign done in order to help Down Syndrome Albania in cooperation with AMC Albania and Klodian's Connext Albania. The concept was unique, with no Facebook like or fake people engagement.
The idea was simple: people should create and share content (image, text, video) through social networks Facebook, Twitter, Instagram, Google+ etc.. but using at the end of the message the hashtag #amcDSA. Our first decided goal was to catch the number of 30.000 counted hashtags, and AMC would give the amount of 3,500€ to Down Syndrome Albania organization to cover some organization's needs.
Τhe result and the participation of the people was overwhelming and dissemination was blistering with incredible results, which have exceeded by far our expectations!!
..and finally
tnk u Klodian tnk u Ema ..proud to become part of it.